Why CraftBeer should be introduced to more places in India!

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Craft Beer has become extremely popular in many countries now and I think it’s high time that it should be introduced to other cities apart from Pune, Bengaluru, Mumbai and Gurgaon, in India as well now. For those of you who aren’t aware of what craft beer is, well, it is a kind of a beer that is not brewed by one of the big ‘mega-brewery’ corporations. It is a beer that is made by a brewer which is small, independent and traditional, called micro breweries. Microbrew is actually a legal term that precisely describes breweries of specific sizes in the United States of America. In order to be considered as a microbrewery, a brewery has to produce a limited number of barrels of beer. So basically, a brewer that has a majority of it’s total beverage alcohol volume in beers whose flavour derives from traditional or innovative brewing ingredients and their fermentation.

Image source: Beer in India 

Flavoured malt beverages (FMBS) are not considered beers. Craft beer annually produces less than 6 million barrels, don’t have large financial investments from non craft brewers, and brew beers using traditional ingredients,like malt barley.  India’s first microbrewery, Doolally, opened in Pune in 2009. And, soon small scale Indian craft breweries opened in Mumbai,Bengaluru and Gurgaon. The first metropolitan city to experiment with the idea of craft beer was Bengaluru and the very first micro brewery that opened that was The Biere Club, founded by Meenakshi Raju in 2011. This club has plenty of traditional ales like, stouts, lagers and wheat brews. But, their most famous one is the mango beer. There are other micro breweries as well like the popular ones being, The Barking Deer in Mumbai and Striker in Gurgaon.

Image source: Times of India 

People in India still haven’t gotten used to the idea of craft beer but I believe they should because drinking craft beer has it’s own advantages. One of them majorly being that craft beer tastes better than your regular ‘watery’ beer. Craft brewers spend a lot of their time focusing on the quality of the beer and on the ingredients of the beer.  They have a lot more alcohol content in it than in the beer that is produced by the big companies. It contains around 5-10 % alcohol volume but some craft beer’s can even reach up to 20-40% of alcohol volume.  You might not believe it but craft beer has certain health benefits as well,it contains more nutrients than regular beer and wine. It contains some soluble fibre, vitamin B, silicon, and a range of antioxidants. There are umpteen number of choices when it comes to craft beer,like for example,an Independence Lager that’s made with saffron,white mango and white pepper. A simple wheat beer, or even a refreshing Basmati Blonde that is made with german pilsner malt with actual rice. You never seem to run out of options when it comes to craft beer.  The Indian Government has already approved the setting up of micro breweries in Hyderabad and West Bengal so hopefully they are the ones that are next on the map. Also,setting up a microbrewery is much cheaper than a regular brewery. Given India’s changing life preferences, the cheers for craft beer are set to get louder and clearer as people would love the change.  

Craft beer has not been tried by everyone and it should be because it tastes better, has more flavours in it. People in India should start adapting to the idea of something different and new.

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